14th Transvestite Show

Agency: Partners

Easy joke

"More air. More world."

Food for thought

"An invasion of armies can be resisted, but not and idea whose time has come."
-- Victor Hugo

Personal notes

Blogging is an individual pleasure and a personal commitment to those who read it. I know that I've been a bit distracted lately with this blog, writing once in a while every 10 days or so ... but with a little 6-weeks baby at home this proud daddy should be forgiven. Shouldn't he?

Trevor "Beattie-isms"

"There is a world in a far-flung corner of our galaxy....where no one ever smokes, swears, fights, defecates, belches, farts or dies."

-- Trevor Beattie

"Smash my PS3"

Hmm I wonder who's behind this guerrilla action:
Sony itself, the competition or someone just trying to grab attention?

[Link: Smash My PS3]

"KSSLSGMBAFC"

Young Guns Awards
McCann Erickson, Portugal

UNICEF / FC Barcelona

"Barça's most difficult game is about to begin."
Contrapunto, Barcelona

"Pikapika"

"Lucky One"

Young Guns Awards
Draft FCB, Lisbon

Black is not grey

Client: P&G Ariel Color
Agency: Saatchi & Saatchi, Budapeste

Boots X.mas

Client: Boots
Agency: Mother

Kate & Moss

by Banksy

"Play B3yond"

Client: PlayStation 3
Agency: TBWA\Chiat\Day

"Varsity Match"

Client: Ticketmaster
Agency: Lowe

Does anyone watch TV?

Does anyone watch TV? This was one of the first thoughts that came to my mind after hearing the "Next Generation Insights" moderated by Guy Kawasaki.

It's not a novelty, we're tired of knowing from the tons of studies and reports that the so-called "Generation Y" or "Millennials" (pick a name) suffers from "compulsive connectivity" spending more time online and engaging with other types of interactive media\technology than watching TV.

Right, so what point am I trying to make out of this factual truth? Just state the obvious: In the future (not very far away) the agencys and advertisers will be producing commercial spots and branded content to use preferably on YouTube, iPod, Celular Phones, USB Pens, Portable Game Consoles, etc. This will be the only way to get this new generation of consumers to listen and get involved with what brands have to say to them.

The Advertising commercial will still be around for a while, but the connecting support and the way it's "transmitted" will change. It's just a question of adjustment.

Family 2.0

"Family 2.0 Relies on Multi-tasking with Technology to Stay Close, Better Manage Busy 43-Hour Days"

["It's a Family Affair: the Media Evolution of Global Families in a Digital Age" | Study from Yahoo!/OMD]

"Nana"

Client: Domino's Pizza
Agency: JWT, New York

"Beautiful Day"

Client: WWF
Agency: FCB, Toronto

"Food for thought"

"Don't worry about other people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats."
-- Howard Aiken

Spike Jonze's "Dust"

Client: Gap
Agency: Crispin Porter + Bogusky

"Triple Whopper"

Client: Burger King
Agency: Crispin Porter + Bogusky